The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
By Leonard M. Fuld.
Description
THE ART OF SMART . . . how not to get blindsided by the competitionYour key competitor has a cost advantage and you can’t for the life of you figure out why or how.• A new technology or competitor is on the horizon that will completely upset the applecart in your business as Google is now doing in advertising and Wal-Mart has done in retailing.• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?Competitive intelligence, the ability to see through or stay ahead of y...
ISBN(s)
0609610899, 9780609610893
