International Consumer Behavior: Its Impact on Marketing Strategy Development
By A. Coskun Samli.
Description
Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success.In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that internation...
ISBN(s)
089930883X, 9780899308838
